Our Story

 It all started with a button...

At the young and enthusiastic age of 20 something, Jill Strickland, owner and visionary of Frox, got her first taste of the fashion industry working for a sweater manufacturer known for its unique buttons. One of her roles in this company included scouring New York City for interesting yarns, trinkets, and buttons that could be incorporated into the sweaters.

Each trip to the Big Apple was like a treasure hunt, led by her desire to uncover amazing things that would add the perfect personal touch to each and every item.

When Jill opened Frox in 2003, it was with the same philosophy—to offer a unique, individualized, and personal experience to each and every customer. Her intent was to not only dress women, but to educate them on fabrics and shapes, while also connecting them with the world through socially conscious products.

Today, Jill continues to scour through NYC markets and showrooms seeking distinct and on-trend items, meeting local and international artisans along the way, and bringing carefully selected pieces back to her suburban locations.

"Shopping at Frox feels like opening a vintage sewing box and discovering all of the hidden treasures inside."— Jill Strickland 

We are real women just like you, and we know how hard it is to shop for clothing. Our aim is to make your time at Frox fun, memorable, and, most importantly, successful!

Best known for our one-on-one styling services, our style team helps you find the perfect items that suit your lifestyle needs. They come from various backgrounds and expertise but all have worked and/or sold merchandise within the industry for years. Specializing in knowledge of our lines and products, our in-store stylists help you find the right silhouette (fit and shape) for your body. Our collections include ready-to-wear clothing, accessories, jewelry, and gifts.

Now, we are extending our brand online so we can be your fashion stylists 24/7 anywhere you need us. Visit our online store to find looks, personally curated to your shopping and style needs.